Susie Wang, who previously formulated skin care for some of the world's largest companies, created her own hugely successful and rapidly growing cosmetics brand out of a passion for green, natural beauty. 100% Pure is formulated around antioxidants to fight off damaging free radicals such as from the sun and pollution that cause aging, wrinkles, and cancer. Every product in the 100% Pure line uses food-grade ingredients and are never diluted with water, alcohol, thickeners, emulsifiers or any other inexpensive fillers (and are, of course, free of harsh detergents, artificial fragrances, chemical preservatives or other toxins).

Susie's line has fans all around the world, including Eva Mendez, Kate Hudson, Madonna, and Jessica Alba who featured the 100% Pure brand in her book, The Honest Life. The 100% Pure cult hit and their #1 best seller, the Coffee Bean Caffeine Eye Cream, is clinically proven to reduce puffiness, dark circles, fine lines and wrinkles (and has even been touted by Dr. Oz on his TV show as a top anti-aging product!).

A strong advocate against animal cruelty, all of Susie's products are vegan or vegetarian (where honey or beeswax is used).

Our personal 100% Pure favourites include the Cocoa Kona Coffee Body Scrub (this is the most amazing smelling scrub ever), the absolutely scrumptious Vanilla Bean Body Cream, and the line's whole range of all-natural shampoos and conditioners.