Founded by Linda 'Lulu' Aldredge after a decade working in the beauty and fashion industry, Lulu Organics was born out of a passion for simple, pared-down products with food-grade ingredients and no preservatives.

Lulu invented and launched the very first organic dry shampoo on the market using a unique talc-free formula based on certified organic ingredients. An instant hit when the product first launched in Opening Ceremony's New York store, Lulu's hair powders are distinctive not only for the beautiful signature fragrances but also for the label's striking art-noveau style motifs.

Designed by Lulu herself, each Lulu Organics hair powder is housed in custom kraft paper packages made from 100% recycled materials that contain 30% post-consumer waste paper fibre.

READ OUR INTERVIEW WITH LULU ALDREDGE ON THE ESSENTIAL